Beyonce's VMA-Nominated 'Single Ladies' Video Began As An Afterthought

The most amazing thing about Beyoncé's "Single Ladies (Put a Ring on It)" video isn't the dancing, the leotards, the mesmerizing movement of the Queen B's hips or the set's eerie minimalism (though, all of those things are pretty epic). No, what's most amazing is that it was never meant to be a hit at all.
Seems "Single Ladies" — which is nominated for nine Moonmen at the 2009 MTV Video Music Awards, including Video of the Year — was basically an afterthought. Director Jake Nava got around to it only after wrapping production on "If I Were a Boy," a higher-gloss, higher-profile video that was originally intended to be the main attraction of B's first two I Am ... Sasha Fierce singles.

"The video was shot back-to-back with 'If I Were a Boy' in New York City, but as soon as we finished the edit, I realized it was special," Nava wrote to MTV News in an e-mail. "I don't think any of us predicted the amount of parodies it would attract. It's a testament to Beyoncé's mind-boggling talent and to the fact that sometimes, less really can be more."

0 What you Think?:


Blog Archive

Popular Posts